GMCVB Annual Assembly: What the Future Holds for Miami-Dade Tourism

MIAMI – The Better Miami Conference & Guests Bureau (GMCVB) set the stage for an action-packed yr forward throughout its annual assembly on Thursday, Oct. 26 on the Miami Seashore Conference Middle. The annual gathering of business stakeholders brings collectively business companions and neighborhood leaders to showcase plans for the upcoming fiscal yr from Miami-Dade’s official vacation spot advertising group and shines a light-weight on the earlier yr’s successes.

Greater Miami Convention & Visitors Bureau

Highlights from fiscal yr October 2022- September 2023 included:
  • Guests to Better Miami and Miami Seashore contributed $20.2 billion to the native economic system in 2022-2023, a 3% enhance in income.
  • General visitation famous a 3.5% upswing, pushed by a 4.4% surge in worldwide guests and a big 25.3% spike in visits from Florida residents.
  • A robust indicator of future lodge efficiency comes from the strong success the group has had in securing conferences and conventions in FY 2022/2023 fiscal yr. The GMCVB gross sales group generated 3,280 leads for its lodge companions and a exceptional 56% surge in confirmed bookings, projected to generate 446,000 rooms nights, a powerful 48% soar.
David Whitaker, President & CEO of the Greater Miami Convention & Visitors Bureau
David Whitaker

“We’re seeing record-breaking income development as we promote our numerous and inclusive neighborhood on a world stage,” stated GMCVB President & CEO David Whitaker. “We noticed a resurgence of Better Miami and Miami Seashore as a prime vacation spot for conventions, securing a powerful 14 new main occasion bookings to convene on the Miami Seashore Conference Middle. Our advertising groups helped gas substantial successes, together with the launch of Discover Your Miami and Miami Seashore – Discover Your Wave campaigns. And our worldwide journey commerce gross sales group’s tireless efforts, spanning 42 international locations, have helped drive worldwide customer restoration.”

New Board Members

The GMCVB’s annual assembly formally launched new Board Chair Julissa Kepner, normal supervisor of the Miami Biscayne Bay Marriott, and 9 new members bringing a various vary of experiences and strategic perception to the GMCVB’s board of administrators:

  • Wayne Brackin, president & CEO, KIDZ Medical Providers
  • Silvia Camarota, senior director, North America Expedia Group
  • Eduardo Jose Garcia, Jr., associate, Treo Group
  • Amy Johnson, normal supervisor, The Confidante-Hyatt Lodge Corp.
  • Paul Lowenthal, chairman of the board, Camillus Home
  • Jonathan Plutzik, proprietor, The Betsy-South Seashore
  • Eric Poms, CEO, Orange Bowl Committee
  • Olga Ramudo, senior vp, Florida and Latam, Categorical Journey
  • Lee Schrager, chief communications officer, Southern Glazer’s Wine & Spirits

The occasion additionally served as a platform to introduce “Dropped at You by Tourism”. It’s an initiative geared toward highlighting the advantages the customer business brings to Miami-Dade County and its residents, with locals getting an opportunity to inform their tourism tales about how they and their households have benefitted.

Miami-Dade County Mayor Daniella Levine Cava, was readily available to mark the trouble’s launch and have a good time the business’s affect, proclaiming October 26, “Dropped at You by Tourism Marketing campaign Day.”

“We create dynamic campaigns that inform the colourful story of our vacation spot,” famous Whitaker. “With ‘Dropped at You by Tourism,’ we’re heralding a brand new period of impactful storytelling that can resonate with Miami-Dade residents. Tourism tax {dollars} bolster public transportation, fund healthcare and advance training, considerably enhancing the on a regular basis lives of our neighborhood members.”

He continued, “By way of this initiative, we’re instantly partaking residents, showcasing how our business helps these important county facilities. There may be an indelible hyperlink between assembly the wants of our culturally vibrant neighborhood – and the financial advantages that tourism brings.”  

 Annual Assembly Highlights

The annual assembly gathered greater than 750 attendees who gained invaluable insights into a number of different new initiatives. Initiatives together with the GMCVB’s expanded sustainability targets and the vacation spot’s total dedication to a sustainable tourism business.

The occasion additionally honored the legacy of outgoing Metropolis of Miami Seashore Mayor Dan Gelber. Gelber was honored for his unwavering dedication to the customer business. As well as, for his steadfast championing of Miami Seashore as a thriving arts and cultural vacation spot.

For extra insights and to discover the GMCVB’s official Yr in Overview Report and complete 2023-2024 Advertising Plan, go to the official GMCVB web site right here.

To study extra about “Dropped at You by Tourism” and uncover the tales of the folks behind Miami-Dade’s thriving customer business, go to