Jamaican Dancehall Star Popcaan & Clarks Unveil the Wallabee Boot

by Howard Campbell

KINGSTON, Jamaica – Jamaican dancehall star Popcaan and British shoe firm Clarks have teamed-up to launch a signature Wallabee Boot, scheduled to hit the market on November 10.

The corporate, which has headquarters in Somerset, south west England, launched its marketing campaign for the footwear on November 8 with a video posted to social media. It has Popcaan wandering the Somerset countryside trying to find the producer’s manufacturing facility.

Jamaican Dancehall Star Popcaan & Clarks Unveil the Wallabee Boot
Clarks Wallabee Boot

The pink and black Wallabee bears the phrase ‘Unruly’, a nod to the deejay’s Unruly Boss alter ego. It has a web-based price of $190.

On the finish of the advert, Popcaan is seeing packing a barrel of Clarks, prepared for cargo to Jamaica.

Popcaan, 35, has a powerful following in the UK. He advised the highsnobiety.com web site that, “Sporting a pair of Clarks makes you part of the road tradition, so when politicians and them put on Clarks they suppose it’s cool to the streets.”

Clarks has been part of dancehall and Jamaican tradition for many years. The primary Jamaicans related to the model have been immigrants who went to the UK to work throughout the Fifties.

The diminutive Popcaan had a giant hit music in 2010 with Clarks, a collaboration together with his mentor Vybz Kartel.

Jamaica-born, British soccer star Raheem Sterling additionally has an endorsement contract with Clarks which can be worn every so often by Jamaica’s prime minister Andrew Holness.

 

 


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