CHTA President Declares Caribbean Journey Market a Success

BARBADOS – President of the Caribbean Lodge and Tourism Affiliation (CHTA) Nicola Madden-Greig described the lately concluded forty first Caribbean Journey Market in Barbados as “distinctive” and a “implausible present”.

Pre-Market considerations concerning the two-story structure of the Lloyd Erskine Sandiford Centre (LESC) have been alleviated because of the laborious work and thoughtfulness of her crew and Barbados counterparts on the Barbados Tourism Advertising Inc. and the Barbados Lodge and Tourism Affiliation.

Nicola Madden Greig, OD Caribbean Travel Marketplace a success
Nicola Madden Greig, OD

Totally different Really feel

The CHTA President reported that suggestions had been nice. Patrons loved the variety with cubicles unfold throughout completely different rooms, giving the occasion a “completely different really feel” this yr.

She reported the Caribbean Journey Discussion board held at Sandals Royal Barbados, which preceded the official opening of Market, was additionally effectively acquired with robust shows specializing in journey tendencies, know-how and resiliency. Of particular observe was the thought-provoking keynote speech delivered by the charismatic Barbados Prime Minister Mia Mottley, who energized contributors by suggesting the area ought to take firmer management of its future and never rely solely on conventional markets nor enterprise fashions.

Enhance in Demand for the Caribbean

Madden-Greig noticed growing demand for the Caribbean. She lamented that airlift would proceed to be a problem for a number of the area’s locations. Working with the intergovernmental Caribbean Tourism Group (CTO), the CHTA president mentioned they might proceed to advocate for adequate airlift coming into the area. That is essential for the Caribbean to advertise intra-regional and multi-destination visitation.

One of many CHTA’s many actions was the signing of an MOU with the World Tourism Resilience and Disaster and Administration Centre which is able to concentrate on joint activations round resilience within the area’s most essential financial sector, tourism.

The local weather disaster is excessive on the record of points participating the commerce affiliation. Plus, with the impression of sargassum, epidemics, and different threats to the area’s well being.

The affiliation lately renewed its MOU with the Caribbean Public Well being Company (CARPHA). They may promote tourism well being security to boost the regional well being and safety capability.

Greater than 800 delegates attended Market this yr.

Caribbean Journey Market Heads to Jamaica

As for subsequent yr’s Caribbean Journey Market slated for Montego Bay, Jamaica, Madden-Greig expects to see “a really completely different present” per CHTA’s mandate. The affiliation will introduce new components, however she acknowledged, “with the one objective of guaranteeing that we maximize enterprise for our members and the Caribbean.”


Originally posted 2023-05-20 16:55:47.