Comcast Launches mitúTV app On Its Leisure Platforms

PHILADELPHIA – Comcast at this time introduced the introduction and distribution of the mitúTV streaming app throughout its leisure platforms, together with Xfinity X1, Xfinity Flex and shortly on Xumo TV.  Launched by NGLmitú, the Latino media and leisure powerhouse co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV makes a speciality of English-first programming created for Latinos, by Latinos.

Comcast mitúTV appObtainable September 15, 2023 on X1 and Flex, and coming to Xumo TV, the mitúTV app will supply viewers over 120 hours of authentic Latino-led programming and hit sequence from Latino creators together with Inland Leisure Community, Digital Bodega and the Immigration Archive Undertaking.

U.S. Latinos are one of many quickest rising racial and ethnic teams, accounting for 62 million of the US complete inhabitants with 80% of these being English audio system.  Nonetheless, a lot of at this time’s Hispanic-targeted content material is Spanish-dominant and sourced from Latin American nations. mit​​úTV is the trade chief in filling that hole with genuine and culturally related programming that represents the various faces of Gen Y/Z US Latinos.

Milestone Partnership

“This partnership represents an enormous milestone for Comcast and mitúTV and an excellent larger win for tens of millions of Latinos,” mentioned Joe Bernard, Chief Income Officer of NGLmitú. “Latinos are a significant and rising a part of American tradition, and this partnership exemplifies the significance of making certain we’re represented all through the leisure trade. Collectively, our two firms are on the forefront of offering films, authentic sequence, comedy, music and extra to our vibrant neighborhood.”

Vacation spot for Hispanics

“Our mission at Comcast is to be the primary vacation spot for Hispanics to hook up with the neighborhood and to the moments that matter every day,” added José Vélez Silva, VP, Multicultural Model Advertising and marketing for Comcast. “By bringing the mitúTV streaming app to our platforms, we additional our longstanding and deep dedication to our Hispanic customers and supply much more top quality leisure for the subsequent era of U.S. Latinos.”

Authentic Packages

New, authentic programing from mitúTV out there as a part of this groundbreaking partnership consists of:

A chat present the place comedians Erik Rivera, Sasha Merci, and Jesus Sepulveda have poignant, hilarious, and hyper-relatable discussions. Every week, the hosts and their rotating panel of visitor influencers, consultants and fellow comedians, representing Latinos from all backgrounds and all walks of life, unpack the humor and baggage that comes with rising up Latino.

A weekly present hosted by three fierce Latinas from TV, stage and radio. Jessica Flores, Ivana Rojas and Glorelys Mora talk about the uncomfortable issues that sturdy girls are sometimes advised to maintain to themselves. Matters vary from navigating household expectations and the battle between associates and lovers to elevating your profession and reconciling and redefining magnificence requirements.

John Leguizamo Documentary

Along with working with Comcast to convey the mitúTV app to a broader viewers, Leguizamo, whose hit present Leguizamo Does America was just lately renewed for one more season on MSNBC, will debut his 2022 documentary, “John Leguizamo Dwell at Rikers,” and take part as a visitor editor for Xfinity, curating a group of prime picks of what to observe this month.

Leguizamo just lately served on a panel on the Aspen Concepts Pageant with Dalila-Wilson Scott, Comcast Company’s Government Vice President and Chief Range Officer and President of the Comcast NBCUniversal Basis to debate the significance of digital abilities in opening doorways to jobs in tech, media, and lots of different industries.

“I’m excited to convey my documentary, ‘John Leguizamo Dwell at Rikers,’ to the Comcast universe. After the US tour of the movie, we knew it was essential to share its message with a wider viewers and Comcast is the perfect associate to take action,” Leguizamo mentioned earlier than the present SAG-AFTRA strike. “I’m wanting ahead to the launch of our mit​​úTV app on Comcast’s properties in order that we will convey  extra Latin leisure to the plenty and to utilizing my position as visitor editor to share extra of the untold tales of Latino achievements.”

 

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