DANIA BEACH– JetBlue Airways (Nasdaq: JBLU) introduced its renewal of its partnership with the Nationwide Hockey League’s Florida Panthers, now with the main function taken by JetBlue Holidays, operated by JetBlue Journey Merchandise based mostly in Dania Seaside, Florida. The partnership renewal extends JetBlue’s 14-year relationship with the Panthers, and never solely solidifies their long-standing relationship, but in addition reinforces JetBlue’s unwavering dedication to the group of South Florida.
Since JetBlue’s entry into South Florida, the airline has been in a position to present prospects with low fares and nice service, with the variety of individuals flying out and in of Fort Lauderdale doubling from about 16 million in 2000 to just about 32 million in 2022. Along with JetBlue’s designation because the “Official Home Airline” of the Florida Panthers, JetBlue Holidays will interact with followers by numerous touchpoints at FLA Stay Enviornment as they cheer on their favourite workforce. At choose video games, followers can take part in JetBlue Holidays themed video games in between durations and anticipate unique provides for his or her subsequent trip.
“JetBlue Holidays and the Florida Panthers share a standard imaginative and prescient of fostering group spirit and bringing individuals collectively,” mentioned Andres Barry, President, JetBlue Journey Merchandise. “We’re thrilled to resume our multi-year sponsorship with the Florida Panthers and be a part of forces to assist native initiatives and interact with followers, making a constructive affect on the South Florida group that has been instrumental in our success.”
JetBlue has laid out an formidable progress plan for South Florida, enabled by its deliberate mixture with Spirit, and expects to achieve greater than 250 each day departures from Fort Lauderdale-Hollywood by 2027. This growth will deliver extra of JetBlue’s low-fares and much-loved expertise to extra locations, growing competitors and positioning Fort Lauderdale as an much more compelling selection for South Florida prospects.
“Ever since our first flight 23 years in the past, South Florida has held a particular place in JetBlue’s coronary heart, and this partnership with the Florida Panthers additional demonstrates our dedication to the area”, mentioned Robin Hayes, CEO, JetBlue. “As we proceed to broaden our presence in South Florida and produce the JetBlue Expertise to extra prospects, we’re proud to face alongside the Panthers as they encourage and entertain followers on and off the ice.”
To kick off the partnership, the Florida Panthers along side JetBlue Holidays, may also host a volunteer occasion at the moment, August 17, 2023, with Broward Partnership, the biggest complete homeless companies supplier in Broward County, to organize and serve a meal to these in want. The Partnership operates the Central Homeless Help Heart in Fort Lauderdale and the North Homeless Help Heart in Pompano Seaside offering avenue outreach, 498 beds of emergency shelter, over 100 models of scattered-site everlasting housing interventions in Broward County, speedy rehousing, and an entire array of well being and social companies for males, girls and households with youngsters experiencing homelessness.
“The Florida Panthers are proud to solidify our time-honored partnership with JetBlue, an organization which firmly aligns with our frequent values with a demonstrated historical past of serving the South Florida group, offering high quality service to prospects whereas working to encourage the subsequent technology,” mentioned Panthers Chief Income Officer Shawn Thornton. “Via this relationship, Panthers Territory Members will now have the ability to benefit from quite a lot of distinctive and cost-saving experiences by JetBlue Holidays.”
Different features of the partnership consist of assorted advertising and marketing belongings resembling schedule web page entitlement on FloridaPanthers.com, WiFi splash web page entitlement, in-game options, DED (digitally enhanced dasher boards), LED ribbon boards and extra. Different components embody social media and interactive fan engagement actions, particular JetBlue Holidays offers for flight + lodge packages to away video games, and far more.