NEW YORK – Contemporary off the heels of his look on Fox 5’s “Lion Lunch Hour” discuss present and sizzler “Billi,” the legendary Edley Shine releases “Develop” (Shinealous Data). On the brand new banger, the previous Born Jamerican shares his lyrical views on the present state of Dancehall Reggae, together with how the music has gone proper and mistaken.
Because the baritone deejay celebrates his thirtieth Anniversary within the enterprise, “Develop” displays a 360 second the place profound creativity, expertise and beliefs culminate. The groundbreaking “Develop” is produced by XIXI Music Group and Edley Shine.
“Develop” is accompanied by a visible shot by DigitalCinema8 Productions, whereas on a World Tour in Ecuador. Edley Shine speaks his peace amidst globe-trotting outdoors of the standard realm of the Caribbean Market.
“Da Large Voice” lyricist views “Develop” as a press release piece, which artistically separates him from the course the tradition is taking. Whereas most artists are going in opposition to what’s conventional and bending the ethical compass of Caribbean tradition to garner TikTok and YouTube views, Edley Shine is presenting a model of music he deems culturally tasteful.
“One can ‘Develop’ with out being morphed into one thing unrecognizable,” says Edley Shine. “The brand new music is unquestionably totally different from what the youngsters are embracing and selling to the world as Dancehall Reggae.”
“Sooner or later, shock worth not has ‘shock’ inna it,” says Edley Shine. “ I’ve at all times gone in opposition to the grain confidently, upon standing agency in my heritage as a foreigner to the tradition.”
Though Edley Shine is a real believer in music evolving and youth carrying the torch, he has a tough time defending among the new photographs and kinds within the International market, the place his fan base regularly asks “What is that this?”
“I hope my message sparks dialogue and drives creatives to reinstate ethical fiber into the music,” says Edley Shine. “It’s time to stability out the darkness….that’s all I can ask as an Elder.”
Edley Shine has large plans to drop a sophomore EP this fall and proceed to carry out on his “Traditional Meets Present Tour.”
The “Develop” single and music video are out now on all digital and streaming platforms.