UNITTY Takes On T&T’s Crime Scourge With 100 Days of Optimistic Motion
Port-of-Spain, Trinidad – 4 younger folks have been brutally murdered in Trinidad and Tobago within the wee hours of September 21st, 2023. The youngest of the 4 victims was simply 10-years-old. Her identify was Religion. That is the unhappy actuality of present- day T&T- a spot as soon as dubbed, ‘paradise.’
Amid the bloodshed nonetheless, there are strides being made to impact change, and whereas the messengers behind the trouble will not be politicians or members of regulation enforcement, they command a degree of understanding concerning the inhabitants’s dissidence and know they will flip issues round.
Orlando Octave stands on the forefront of the UNITTY mission
The staff, comprised of artistes and influencers have hit the bottom operating, launching a marketing campaign they name, UNITTY. Firmly standing forward of the pack is singer, Orlando Octave. His religious enthusiasm and love for all times and other people, gasoline his want. Along with different Trinidad and Tobago creatives, equivalent to Isasha, Erphaan Alves, Preedy, Jaron Nurse, DJ Lila, Pengo Music’s Randal Alexander and others, the mission to cleanse the minds of the nation’s aggressors, is now underway.
A music producer in Trinidad and Tobago, Randal Alexander believes within the energy of subliminal advertising and marketing and the engagement of youth via music and lyrics.
“The general mission is to curtail crime in our country- to present our younger girls and boys a preventing likelihood,” defined Randal Alexander.
A father himself, the tremendous producer who has labored within the leisure business for a few years, says he stands firmly in assist of optimistic reinforcement.
“What we want to do is remodel the media’s narrative, turning it from unfavorable, to optimistic. The loudest noise is heard from a distance. If that noise is unfavorable, a bigger cross part of our society feeds on this unfavorable noise. We should change that- flipping it from unfavorable to optimistic,” he enforced.
Already, staff UNITTY has produced numerous brief interactive movies, participating artistes on the subject of the crime epidemic that’s sweeping via the land. In one of many movies, soca artiste Preedy, whose actual identify is, Akeem Likelihood, says he’s learnt that essentially the most highly effective phrases within the artwork of warfare is “I apologize.” “The issues and the options are proper there,” he famous, mindfully telling the world that he’ll perpetually stand for unity.
These movies have been making the rounds on social media, trickling into the unconscious of the folks trying in.
Jean Marc Aimey (left) and Randal Alexander assist the initiative to combat for a greater Trinidad and Tobago.
Help for the initiative is tantamount to its total success. “Our mission’s success is predicated on the quantity of assist we obtain from individuals who have the assets to assist – individuals who wish to assist,” stated Alexander.
Along with the core members of the staff, which incorporates Octave and occasions skilled, Jean Marc Aimey, Alexander revealed that numerous companions have proven curiosity and as such, a 100 day ‘POSITIVITY’ marketing campaign has been launched.
“This would be the forerunner to the principle occasion – a coming collectively, a unifying and uplifting live performance for change – a peace competition, which is able to happen on the shut of the yr.”
Radio Companions
Radio stations and different media teams have been invited, and inspired to companion on this large enterprise. “That is no small feat. This must be intentional. We additionally perceive the significance of a covert strategy, as a result of our want is to not flip the youth away,” stated Alexander.
Trinidad and Tobago’s worldwide popularity tarnished to a big extent, because of crime. Octave, Alexander, Aimey and so many others who’ve dedicated to the trigger, say one thing have to be executed.
“It’s higher to try to fail than the choice. That is our nation. Our youngsters and generations to return, will inherit our particular person legacies, right here, on this land. How can we stand by and watch this place, as soon as thought of Paradise, collapse and never even attempt to create change?, he questioned.
Company Help
Workforce UNITTY is looking on residents, and firms close to and much. They need them to take a leap of religion, within the identify of little Religion and others like her. “They didn’t ask to be right here. It’s our job as dad and mom, leaders, professionals, businessmen and girls, to maintain them. Particularly, present a protected world for them, set up a no-nonsense strategy to crime and prison conduct. It may be executed and it have to be executed. We should save our nation.”
